Today is the day of the (does it get a definite article?) Twestival, a kind of Twitter-powered meetup in over 175 cities around the world, in support of Charity: Water. It’s a terrific idea, and the best example yet of a non-profit organization or charity wielding new communications channels for good.
Here’s the blog for Vancouver’s Twestival. The event will be in the Opus Hotel in Yaletown, organized by Rebecca of Miss604 fame.. I’d thought about organizing one in Victoria (as that’s where I happen to be today), but ran out of bandwidth.
Sameer points to this effective ad for Charity:Water featuring the hotness that is Jennifer Connelly. Fetching celebrity + hot social media trend = victory.
For whatever reason, when I hear “Twestival”, I think of the prologue from Into the Woods.
Since most NHL players switched to graphite sticks, there’s been a bit of a plague of broken sticks. Rarely do I watch a game where at least one stick isn’t broken.
Here’s a simple idea for a charity campaign: every time an NHL player breaks his stick in a game, he donates the value of that stick to a particular charity. Maybe a group of charities get together, and the player can choose the one he wants to support.
How often does a given player break a stick in a game? It feels like there’s, maybe, two broken sticks a game. There’s 40 players in a game, so the odds of breaking a stick are 1 in 20. So does the average player break four sticks a year? If so, that’s $1200 a year. Multiply that by roughly 600 active players, and you get $720,000. Not an insignificant sum.
But the real money would be if they promoted and extended the program into recreational hockey. Maybe beer league players each agree to donate $20 per broken stick. According to Wikipedia, there are a million registered players in North America. That’s a lot of potential cash.
Actually, I take back the ‘player chooses the charity’ model. Using the Nothing But Nets model, I’d pick a very specific charity, something that I could clearly associate with the whole stick thing. Maybe something around planting trees? Of course, 95% of professional players use sticks made out of graphite, not wood, but the gist is there.
I’m on the slow road to wellness (go away, neon phlegm, you’re needed elsewhere!). In the meantime, I wanted to mention a few good-cause projects that friends and colleagues are working on:
Kris has contributed some prints to the Art of Giving art exhibition and silent auction at the Orb gallery. It’s not a fundraising event per se (the event name seems a tad misleading), but 20% of the proceeds go to charity.
Joe has assembled a wiki that is “a collection of case studies/examples of nonprofits & social change makers using popular social networks for social change.” A very useful resource if you’re in that space. The wiki is part of Joe’s preparation for the talk he’s giving in Vancouver tomorrow night.
Via Waxy, I read about a comedy troupe from Victoria, BC undertaking a rather unusual telethon. They’re playing Desert Bus, a hilarious anti-game that’s part of Penn & Teller’s Smoke and Mirrors, an unreleased video game from the mid-nineties. From Wikipedia:
The objective of the game is to drive a bus from Tucson, Arizona to Las Vegas, Nevada in real time at a maximum speed of 45mph, a feat that would take the player 8 hours of continuous play to complete, as the game cannot be paused.
The bus contains no passengers, and there is no scenery or other cars on the road. The bus veers to the right slightly; as a result, it is impossible to tape down a button to go do something else and have the game end properly. If the bus veers off the road it will stall and be towed back to Tucson, also in real time.
Thus far, they’ve raised nearly US $15,000 for Child’s Play, a charity started by gamers that raises money for “toys, games, books and cash for sick kids in children’s hospitals across North America and the world”. I sent them $10 just for their tenacity.
Gillian asked me to mention that she will once again be participating in The Underwear Affair, a BC Cancer Foundation fundraiser for fighting those below-the-belt (prostate, colorectal, ovarian, testicular, bladder, cervical, and uterine) cancers:
I am doing the event again this July 7th, though this time I will be doing the 5K walk due to physiotherapist’s orders that running’s out. However, this means that people will be able to see my near-nakedness more clearly, which is way more embarrassing than when zooming past them at lightning speed.
That’s a bit disappointing, because I was going to say that a bonus is reading about how badly she injures herself during these runs. Alas, this year we’re going to have to make due with the underwear photos. There’s no word on whether the team uniform will change for 2007.
Think of what’s in your pants, and the pants of your family and friends (as if you’re not doing so already). Go forth and donate.
On June 10, 1940, Italy declared war on Britain. On the following morning, Italian bombers attacked Malta (then a British colony). Lonely Planet Malta picks up our story:
The only aircraft available on the islands on June 11 were three Gloster Gladiator biplanes–quickly named Faith, Hope and Charity–whose pilots fought with such skill and tenacity that Italian pilots estimated the strength of the Maltese squadron to be in the region of 25 aircraft!
Did the Italians ever acquit themselves well during World War II? I only ever seem to hear about Italian defeats.
Anyway, the story of Malta during World War II is fascinating, and I’d love to read a book length account (the aforementioned Lonely Planet recommends Siege: Malta, 1940 - 1943) of that period.
If you think the London Blitz was bad news for the British, consider that in 1942 the island suffer ed154 days and nights of continuous bombing. That compares with 57 days at the height of the aerial attacks on London.
Though the island was constantly attacked for three years, they never surrendered, and provided a critical tactical advantage for the allies in the Mediterrenean.
