Posts tagged ‘commercials’

The Men Your Man Could Smell Like

In recent months, while watching hockey games, I’ve noticed these L’Oreal For Men commercials featuring Patrick Dempsey: The target demographic for these commercials is surely wives…

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Comparing Online and Offline Advertising

Mathew twittered about this iMedia Connection article by Robert Moskowitz the other day, and it piqued my interest. Its thesis is that because offline advertising costs…

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Backseat Video Advertising in Taxis

The first time I saw an LCD display built into the back seat of a taxi cab, it was last New Years Eve in Mahattan. It…

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What If People Laugh at Your Unfunny Ad?

While in New York, I watched two movies at the Angelika Film Center. As usual, there were several ads before each movie. I saw this one…

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