Want More Napkins? Fax Us
November 5th, 2007, 3 Comments »
Maybe every linen supply company does this, and I’ve never noticed it, but I thought this was pretty clever. They put their fax number on every napkin:
This ensures that, even if a restaurant fires its entire staff and hires new people, it’ll be easy for the new floor manager to order more napkins. The lesson here is an obvious one, I suppose: make it expectantly simple for your customers to contact you.