November 3rd, 2009, 5 Comments »
As I mentioned, our book (see also Amazon) is coming out later this month. In celebration (and relief), we’re holding a book launch party on November 24. Here are the details:
Date: Tuesday, November 24, 2009
Time: 7:00pm - 11:00pm
Location: Autumn Brook Artists Gallery, 1545 West 4th Avenue (map, view from street)
We’ll do a brief talk at some point in the evening, followed by a short reading from the book. We’ll also be available to personally inscribe the many, many copies you’ll surely be purchasing to give out as Christmas gifts.
Sundry details:
- Appetizers will be served.
- Convenient cash bar.
- Autographed copies of our book will be available for purchase for $20.
- There’s lots of street parking around, or you may want to consider parking on Granville Island and walking up to the gallery. Otherwise, the location is served by many lovely bus routes.
If you’re local to Vancouver, feel free to stop by. Please either RSVP to the Facebook event or, if you’re not the Facebooky type, drop us a quick email at rsvp@capulet.com.
5 Comments »
October 28th, 2009, 6 Comments »
Our book’s release is imminent. We should have it in our hot little hands on November 20 or so, and it will be in stores virtual and actual shortly thereafter.
We’ve been doing some marketing for the book–mostly soliciting blurbs and reviews. However, we’re going to fire up our book blog for at least a couple of months (here’s the RSS feed), and have plans to make a short-lived podcast that will feature readings from the book.
We adapted our book site from our old ebook site, which is why it may look familiar to a few of you. My first blog post over there is about a lack of magic beans:
We can often, however, divide our students into two big groups: those who get it, and those who don’t. Those who get it nod when we talk about the exciting possibilities of Foursquare, and say they’re inspired by the case studies we share. Those who don’t tend to fret about and focus on perceived barriers like copyright and privacy. They look for reasons to discount social media as a viable marketing channel.
On a related note, we were debating as to whether we should set up a Facebook page for the book. I wonder if it’s worth the effort, given that we don’t have the bandwidth or attention span to make it a longterm, sustained online community.
A Matter of Priorities
On another related note, at BookCamp Vancouver, I participated in a panel with the lovely and super-smart Monique and Deanna. Somebody asked me why, when they visited this site, they couldn’t find any information about the book. Given that we were advocating that authors need to become more engaged online, they asked it with a certain amount of relish. I may have even seen them high-five their colleague at the back of the audience.
I wasn’t entirely satisfied with the way I answered the question, and wanted to give it another crack. To me, the stuff I promote on my site is a balancing act. I don’t want to inundate people with ‘asks’, so I generally try to limit myself to one item at a time. Before October 15, I was running a Blog Action Day badge. Now, on internal pages at least, I’m running a banner for TckTckTck.
Will I eventually stick up a little ad about the book? Yep, though if you’re a regular reader, you already know about the book. You’ll buy it, or you won’t, and the ad probably won’t change your mind. Besides–and I don’t want to sound ungrateful here–the book is just one project among a bunch of things I’m doing. So I don’t feel a need to pimp it more aggressively than I am.
6 Comments »
March 5th, 2009, 9 Comments »
As regular readers know, we’ve been slaving away at a book on social media marketing for about a year now. It’s coming out in August of this year, and after much negotiation, we finally have a title. Wait for it:
Friends With Benefits:
Online Marketing with Blogs, Facebook, YouTube, and More
We went back and forth with the publisher for a long time. We even convened a brainstorming group of our peers to devise the perfect one. The publisher seemed to want something mundane, and we wanted something, perhaps, overly clever. We eventually agreed on this one, which I’m pretty happy with. It’s a little cheeky and memorable without trying too hard.
And Now, a Cover Image
We’ll have some input into what goes on the cover of the book. Do you have any great ideas? The publisher, No Starch Press, seems a little edgy in their cover designs, so that’s encouraging.
Let me put the kibosh on any “you and Julie in bed” ideas right now. That’s not on.
We can try out some cover ideas on FriendsWithBenefitsBook.com, which is currently just a ported version of SocialMediaReady.com, our ebook site. We’re going to leave it that way for a couple more months (to sell a few more ebooks), and then change the design to reflect our forthcoming book.
9 Comments »
