March 13th, 2011, 1 Comment »
MARKETER: So, just “Ice” along the top, then?
STORE OWNER: Yep.
MARKETER: Are you sure? There’s a lot of space up there.
STORE OWNER: “Ice” will be fine, thanks.
MARKETER: I don’t know…it’s really an opportunity to make a brand impression about your ice.
STORE OWNER: A…what?
MARKETER: You know, really differentiate your ice from the competition’s. Say something bold! Tell a story about your frozen water.
STORE OWNER: Whatever. Just make it look good, okay?
1 Comment »
July 28th, 2008, 16 Comments »
Last night I had to change propane tanks on the fly, and noticed that the empty tank had some ice formed near its base. This is despite the fact that it was connected to a hot barbecue on a warm summer evening. Here’s what it looked like:
Why does this occur? There’s a vague and incomplete answer referencing the Ideal Gas Law on WikiAnswers:
As you use the tank, the pressure inside goes down. As the pressure drops, the temperature also drops because of something called the Ideal Gas Law. Ice forms on the tank because water moisture in the atmosphere is condensed on the cold tank and then frozen.
Would anybody care to elaborate?
16 Comments »