What the Heck is This Social Media Stuff?

June 22nd, 2007, No Comments »

Aussie Trevor Cook has updated his excellent guide to social media, which now weighs in at 57 pages. If you don’t know your Twitter from your Feedburner, this introductory document is a great place to start. Here’s an excerpt on Facebook:

Hopefully sites like the newly-launched MyLifeBrand77 will become the one-stop portal for all of the various networking sites we belong to (or should do if we are to keep abreast of our industry and our profession). According to Daniel Scalisi, EVP of MyLifeBrand, it isn’t another social network, but rather a social platform which enables people to aggregate and better manage their favorite social networks and services, as well as enabling communities to develop a fully branded relevant community.

In the next version, I would like to see some more information on ROI for businesses getting into blogging, podcasting, Second Life et al. That information still seems to be pretty thin on the ground, but Trevor could start with Charlene Li’s excellent work on the subject.

No Comments »

The Best Pitch for a Job I’ve Received This Year

May 18th, 2007, 10 Comments »

Over at Capulet, we get a few job-related enquiries each month. Most of them are random resume submissions. Yesterday, I received the most original employment query that I’ve seen in a long time. With Lori’s permission, I’m reposting it here:

Which is why you need someone like me working for you. I’m an administrative and planning genious. I have a resume and references to this effect, but your little text box here doesn’t allow me the needed space for that. I love the kind of work your company does, I love your location, and if I have to work “for the man” being a part of the projects you create and dealing with the kind of clients you have is something that I would love to be a part of.

I’ve been a lot of things in my adult life, and finding the right kind of enviroment to use my skills to the fullest is difficult. Your company seems to be the right balance. I’m an event planner, researcher, information and referral resource person, legal assistant, fundraiser, receptionist, travel and itinerary organizational goddess, and fun at parties.

I want to talk with you, just once. I will try to make myself indespensible to you and your company.

Now that’s a purple cow (er, sorry about that) of a job enquiry. Of course, we’re in Malta, so we can’t really retain her services at the moment.

If you’re in need of such a person, feel free to drop me an email and I’ll put you in touch with Lori.

10 Comments »