Two Oddities in Google Analytics

July 4th, 2007, 4 Comments »

I have a pretty good grip on how web stats work, and what metrics I should be paying attention to. However, I’ve observed a couple of peculiarities in the Google Analytics reports for iPhatigue.com:

Weird Stats

IPhatigue is a one page site. The only links on the page go off the site. So:

  1. Why the huge difference between page views and visitors? Surely those numbers ought to be quite close together, unless 1 in 3 visitors is loading the page twice? That’s probably not happening, because 96% of visitors are unique.
  2. Google says that the bounce rate is “is the percentage of single-page visits (i.e. visits in which the person left your site from the entrance page)”. Shouldn’t that number be 100%, given that the site only has one page?

Do any of the stats-heads out there have some insight?

4 Comments »

Does Anybody Else Have iPhatigue?

July 2nd, 2007, 15 Comments »

iPhatigue.comI’m sure that the iPhone is, indeed, a herald of the Second Coming, the key to the Ark of the Covenant and the missing piece of the Rosetta Stone, all rolled into one. But, you know, I feel like we’ve all obsessed over it enough, and it’s time to move on. As Life Gives You Lemons points out, (via Hugh and That Canadian Girl), there’s been precious little talk of more important news.

I was lying down for a nap this morning (I got up very early), musing on the iHue and iCry. A word came to me, out of the iEther:

iPhatigue

And so that begot iPhatigue.com, yet another one-page satire. Hopefully my obscure location on a tiny island in the Mediterranean (sans Apple Store, I hasten to add) will protect me from the iCult.

15 Comments »