Pink, Perfumed Letters = We Want Your Attention
December 18th, 2007, 4 Comments »
Over on the blog for our ebook site, I’ve written a post describing our slightly unusual strategy for pitching some top echelon bloggers:
We wrote each of them a hand-written letter on pink note cards and decorated them with stickers. We used one of those silver pens that were really popular with girls when I was in elementary school. When you shake the pens, they rattle like a can of spray paint. This, obviously, was to make the letters stand out, and it jibed with the whole ‘dates and relationships’ theme of the book.
Unusual pitching strategies are a topic we cover in some depth in our book. Part of the strategy is linking to these folks, so that I can get 117 seconds of their attention. I do that on SocialMediaReady.com, and I’ll replicate that list here:
Steve Rubel
Andy Beard
Lee Odden
Toby Bloomberg
Andy Beal
Robert Scoble
Jeremiah Owyang