February 25th, 2009, No Comments »
We just finished up our second UBC class on social media marketing. I will be glad to have possibly two whole weeks where we don’t leave Victoria. We’re probably going to teach the course again in the fall.
In any case, I wanted to share a couple of artifacts from the class. First, we used a wiki page to assemble a list of questions that people in the class wanted answered.
Additionally, we bookmarked a bunch of links on Delicious (because, sadly, Ma.gnolia suffered a meltdown). These are a combination of examples we used in class and additional resources that we thought the students might find useful. I thought I’d share, in case there was something in the 60-odd links that appealed. I’ve embedded the most recent six below, and the rest are over on Delicious.
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March 9th, 2008, No Comments »
Blogging will be slow to nonexistent over the next couple of days as I head back to Vancouver and get settled in. If you’re in search of diversion, there’s always my page o’ links or my favourite meta-aggregator.
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November 13th, 2007, 1 Comment »
I have many things I’ve been meaning to blog about, and not enough hours in my day. Forgive this big bolus o’ links:
May 24th, 2007, 6 Comments »
Two small marketing observations I made recently:
Wired Temples pointed me at this new, slightly dodgy travel site called ParadiseMalta.com.
Their slogan is “are you just a tourist or a traveler?” And yet when you visit the site, check out the photograph they’re using in their main banner:
Gah. Yeah, that beach isn’t busy. No self-respecting ‘traveller’ (that looks like an interesting article) would consider that “paradise”. Marketing lesson: your talk must match your walk.
The second one just kind of amused me. We asked for a referral to a travel agent here in Gozo. We don’t normally use them, but we’re trying to optimize a short trip to Morocco, and had some questions. We got a reference to a local company called “Links Travel”. Is there a harder name to find in Google? Who knows, maybe they were founded before the Internet. If so, it’s time to consider a rebranding.
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May 14th, 2007, No Comments »
It’s the rare link round-up here at DB.com. These are some of the links that folks emailed me over the past few weeks. Some were marketing pitches, some were just things that people thought I’d be interested in.
All of them are of passing interest, though in some cases I’m including them because I feel guilty for not replying for such a long time.
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