Posts tagged ‘marketing’

Come to Fireworks Factory

In recent years, Web of Change has been the most important event I attend each year. It’s a gathering of really senior people in the social…

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Why today is about Bell Canada, and not mental health

According to Bell Canada, today is Bell Let’s Talk Day. The company launched an initiative that donates to Canadian mental health programs each time you make…

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Pass the test and work at Nitobi

Nitobi, the Vancouver-based development shop, is one of our oldest clients. It’s been exciting to watch them grow from their origins as (gulp) eBusiness Applications, and…

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Cheapest Advertising Campaign Ever

I was getting off the SkyTrain today, and I noticed this note stuck to the route map above the door. It simply says “Save $$, DealByDay.com“.…

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11 Consumer Macro Trends for 2010 from Larry Wu

I’m at the tenth (and last, as it happens) Gnomedex down in Seattle. I just watched Larry Wu, a kind of brand research and development guru…

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10 Tickets From 5000 Postcards

Lately I’ve been enjoying The Next Stage, a Vancouver blog about the business and marketing of theatre. The other day Simon, the blogger behind The Next…

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Does Facebook Have At Least One Profile For Every Teen in BC?

In the next couple of months, I’m giving three talks to different groups associated with post-secondary education. In preparing these speeches, I was doing research into…

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Science Meets Faith in Advertising

James likes to say that advertising is an act of faith. That’s generally true, and it’s a concept that I rail against whenever I speak to…

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