Posts tagged ‘marketing’

More Marketing Ideas From Elsewhere

We were in the McNally Robinson bookstore in Nolita yesterday. It’s an excellent store, full of great books. As it turns out, it’s Canadian-owned (other stores…

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Too Many Checks and Balances Spoil the Broth

I enjoyed Paul Graham’s recent essay on corporate bureaucracy, and how there’s such a thing as too many checks and balances: Checks on purchases will always…

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Why Do Companies Create Anonymous Videos on YouTube?

I’m currently writing the chapter on YouTube in our forthcoming social media marketing book. I’m puzzling over a pretty basic phenomenon of the new media world:…

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Sir, I’m Baffled By Your Propaganda

We started receiving these a couple of years ago. When we lived in Yaletown, I think they came from the NDP. Over the past week, we’ve…

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Two Small, Clever Innovations

While running errands yesterday, I discovered two small inventions which pleased me. They’re probably not new to you, but I don’t get out much. Too Drunk…

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29 Topics in 90 Minutes

At Web Content 2008, I gave a talk and also ran a two-hour workshop. I thought I’d share a technique I used for the workshop, which…

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Straight-to-Store DVDs to Accompany Cinematic Release

A couple of years ago, I posited that some day we’d be able to buy the DVD version of a movie that we’d just seen in…

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Marketing as Crowd Surfing

Todd recently wrote an insightful post about marketing. The bit I liked the most came near the end: But I think the opportunities are way bigger…

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