Posts tagged ‘marketing’

When Did Great Marketing Beat a Great Product?

There’s an expression I hear from time to time that I like. It goes something like “great marketing, bad product used to beat a bad product,…

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Want More Napkins? Fax Us

Maybe every linen supply company does this, and I’ve never noticed it, but I thought this was pretty clever. They put their fax number on every…

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Scoble’s Starfish

Last year, while attempting to get a handle on the increasing number of social media, uh, mediums, I created this diagram. I’ve used it fairly often…

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How Do They Market Compilation Albums, and Who Buys Them?

I happened to hear on the CBC today that Diana Krall has a new compilation album out called The Very Best of Diana Krall. I’m not…

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Is Ad-Blocking Software the Elephant in the Web’s Living Room?

Mark Evans recently articulated an issue that’s been in the back of my mind for a while. What happens to the web if ad-blocking software becomes…

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Third Tuesday in Vancouver?

In Ottawa last fall, Marc Snyder and I led a very informal discussion at Third Monday, a social media and marketing meetup organized by Joseph Thornley.…

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Second Life Marketing, Part 1138

I recently read three cutting critiques of marketing and advertising in Second Life. The first is by Rebecca Lieb (found via Adam): Inhabitants of virtual worlds…

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If an Organization Only Publishes an Email Address, They Probably Don’t Want to Help You

We’ve all had this experience: you send an email message to an organization, and you never hear back from them. It’s a story as old as…

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