Notes from a Seth Godin Webinar
November 1st, 2007, 3 Comments »
I was invited to participate in a Seth Godin webinar today, sponsored by Search Engine Strategies Chicago. Seth discussed his new book, and then answered some questions. I took some notes:
- Rhetorical questions: How come when we go to find stuff online, we don’t visit YellowPages.com? How did they fail? Why doesn’t Sotheby’s own the online auction space? Why don’t we have TV Guide videos instead of YouTube videos? Why don’t I complain about having to update my status on AOLBook?
- His book is an articulation of a contemporary industrial revolution.
- A meatball sundae is a combination of two things:
- Meatballs are commodities sold to everyone.
- The toppings are the tactics of the new Internet.
- The toppings work best when put on companies that know how to use them.