Page Views, Visitors, Apples and Oranges
March 10th, 2009, 15 Comments »
Something else kind of stuck in my brain from Stephen Hume’s column. His claim that the Vancouver Sun had received 10 million page views in February, 2009 seemed unusually high.
Warning: This post gets pretty web-analytics-geeky very quickly, so bail out now if that doesn’t interest.
I checked out the Sun’s online advertising site. According to their downloadable PDF, these were the traffic numbers for May, 2008:
vancouversun.com
7.2 million monthly page views to vancouversun.com
522,000 unique visitors in May 2008 on vancouversun.comtheprovince.com
3.7 million monthly page views to theprovince.com
391,000 unique visitors in May 2008 on theprovince.com
There’s some fine print at the bottom of the page which indicates that the page view numbers come from (the links are mine) “Source: Omniture SiteCatalyst, Avg. May 2008″ and the visitor numbers come from “Source: comScore Media Metrix, Total Canada, Home & Work, May 2008″.
Analytics and Panels
I take an interest in those sources because Omniture SiteCatalyst provides a more accurate visitor total than comScore. SiteCatalyst is an analytics-based tool like Google Analytics, and if it’s counting page views, then it’s counting visitors, too. Like any such ‘web-bug’ system, VancouverSun.com has code on every page that enables them to capture and report on behaviour for each of their site visitors. I grabbed a screenshot of that code from a page on the Sun’s website.