I’m sure that the iPhone is, indeed, a herald of the Second Coming, the key to the Ark of the Covenant and the missing piece of the Rosetta Stone, all rolled into one. But, you know, I feel like we’ve all obsessed over it enough, and it’s time to move on. As Life Gives You Lemons points out, (via Hugh and That Canadian Girl), there’s been precious little talk of more important news.
I was lying down for a nap this morning (I got up very early), musing on the iHue and iCry. A word came to me, out of the iEther:
iPhatigue
And so that begot iPhatigue.com, yetanother one-page satire. Hopefully my obscure location on a tiny island in the Mediterranean (sans Apple Store, I hasten to add) will protect me from the iCult.
This project has been in the works for a while, and we had lots of fun doing it, so I’m pleased to talk about it.
Capulet devised a series of videos for Elastic Path, a Vancouver software company that makes an eCommerce platform (and employs the illustrious Dave Olson).
They ask the question “what if all shopping was like shopping online?” They poke fun at online shopping frustrations–lousy search engines, irritating cross-selling and so on–by recasting them in the real world. Here’s an example:
You can check them out by visiting this page on Elastic Path’s blog. We’ve done our best to make ecommerce funny (a tall order, I think). There’s a nifty jingle, and the second video prominently features a turnip.
We shot them all in a day, casting an outgoing VP from Elastic Path and Mercedes, an actor friend of ours. I have some minor roles as a search engine and a home page.
We’ve released three of the videos thus far, and there’s some more to come. We’ll keep releasing them until we run out of the funny, which I’m thinking will happen around video #7.
The Inevitable Contest
We’ve got a bunch of these videos, and we want people to watch them all. So, we’re running the inevitable contest. We’re giving away two US $100 Amazon gift certificates. There are two ways to enter to win the draw:
I’m sure that the iPhone is, indeed, a herald of the Second Coming, the key to the Ark of the Covenant and the missing piece of the Rosetta Stone, all rolled into one. But, you know, I feel like we’ve all obsessed over it enough, and it’s time to move on. As Life Gives You Lemons points out, (via Hugh and That Canadian Girl), there’s been precious little talk of more important news.