I Don’t Speak German or Italian…

June 20th, 2007, 2 Comments »

But hyperlinks are the Esperanto of the Internet. Courtesy of e-commerce-blog.de, go visit www.bodyscare.com and click around a bit. Nice bit o’ surprise marketing there, if they’re promoting it correctly on the streets of Rome.

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The Aesthetic of These Google Videos is Vaguely Familiar

June 14th, 2007, 2 Comments »

I’m doing a bunch of stuff on YouTube today, and noticed a series of videos from “The Official Google Channel”. They’re short interviews with Google staff from around the globe. Here’s Lina from Zurich:

I’m not accusing anybody of anything malevolent, but it struck me that the style of those videos is extremely similar to those Apple ads from a few years ago. Here’s the most famous one:

It’s obviously an effective look. In case you were wondering, you can read about what Ellen’s up to these days.

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