How is YouTube Changing the Cinematography of Music Videos?
June 5th, 2008, 7 Comments »
Today I happened to see the video for the catchy Sara Bareilles tune “Love Song”. I first heard this song about a year ago, but apparently it just went huge on the Tube o’ You.
I was struck by how much of the video was shot in the style of the average YouTube video. Ms. Bareilles is centered in the frame, looking directly into the camera, and the shot is basically just her head and shoulders.
Compare that with another singer-songwriter-at-the-piano video from 2002: Vanessa Carlton’s “1000 Miles” (could she look more underwhelmed in her photo on Wikipedia?). I’ve put a few screenshots together to illustrate:
Obviously this is only a single data point, but I’m reminded of an earlier post I wrote about musicians co-opting the style and conventions of YouTube.
Music video directors must recognize that a huge part of their viewership has shifted mediums. I wonder how much (and how else) the move to YouTube is impacting videos? Do they use more saturated colours? Simpler set ups? Any thoughts?
On a related note, it’s interesting that I’m not allowed to ‘embed’ (that is, include in a blog post or elsewhere) either of these videos. It’s been disabled on YouTube. What are record companies and managers afraid of?