“Media is a word that has come to mean bad journalism.” –Graham Greene
This weekend I received an email from a local arts organization that began:
We appreciate your work as an active citizen journalist and would like to invite you…
“Hang on,” I thought, “I’m not a citizen journalist”. I am often a curator, sometimes an editorialist and occasionally a critic. I rarely ‘cover’ something, inasmuch as I attend an event and report on it, but I don’t really self-identify that way. That arts group isn’t alone, though–I’ve heard plenty of others equate “blogger” with “citizen journalist”.
For me, it’s about intent. I don’t think “I’d really like to go report on that concert”. My thought process is pretty unexamined, but it’s more like “I like Cat Power, and I like writing about the arts, so I’ll write about my experience of attending her concert. Others might be interested in what I write.”
The Most Documented Games Yet
That email got me thinking about citizen journalism. Thanks to the Olympics, it’s an idea that’s much in the public eye these days. From groups like True North Media House and Vancouver Access 2010 to dozens of individual bloggers, Twitter users and rich media makers, these are surely the most documented Games yet.
There’s no shortage of reportage. We’re going to events and writing about them. We’re photographing the Games and the streets and everything in-between. We’re having fun.
We’re covering stories. But how often are we uncovering them?
Where is the local, investigative citizen journalism? To put it another way, who’s doing the citizen reporting that isn’t fun?
Who’s pounding the pavement, making calls, sifting through government reports, sitting in town hall meetings and doing all of the difficult, time-consuming work that professional journalists have been doing? Because I sure ain’t.
I asked on Twitter, and received a couple suggestions. Sean Holman’s work at The Public Eye is one example, as are Linda Soloman’s Megan Stewart’s stories on toxic chemicals for the Vancouver Observer. Notably, both Sean and Linda are professional journalists.
Can you think of other examples? Has any citizen journalist broken a story around the Olympics?
Five Percent Off the Top
I’m not trying to discredit or criticize citizen journalism. I just worry that most of it is, by its nature, lightweight and short term. Few of us have the time, resources, expertise, connections and (most importantly, I think) motivation to do the in-depth work of your average investigative journalist. On top of those discouragements, the web doesn’t particularly reward the long-form article or feature-length documentary. It’s a bite-sized medium.
If we assume that the writing is on the wall for much of the mainstream media, where does that leave us? I liked how Clay Shirky put it in a 2009 talk at Harvard:
Which leaves us with a giant hole, and a very threatening one. And in the nightmare scenario that I’ve kind of been spinning at for the last couple years has been: Every town in this country of 500,000 or less just sinks into casual, endemic, civic corruption — that without somebody going down to the city council again today, just in case, that those places will simply revert to self-dealing. Not of epic, catastrophic sorts, but the sort that just takes five percent off the top. Newspapers have been our principal bulwark for that, and as they’re shrinking, that I think is where the threat is.
Will citizen journalists step in to fill this void? I hope so, but you’d be hard-pressed to get me to sit through even one town-hall meeting. I’m happy to volunteer my time for good causes, but monitoring city hall isn’t a priority.
I know I’m describing a problem without offering many solutions. Here are a couple of ideas:
There are examples of an emerging kind of citizen statistician, who uses access to open governmental data to uncover political or corporate malfeasance.
Another solution is to divide the work of one journalist among 15 citizen journalists, and have each of them attend four town hall meetings a year. Collaborative tools make this approach possible if challenging.
The more I think about it, the investigative citizen journalists of the 21st century are the activists of the 20th. They care enough about a particular topic to dig into it with enough effort and fervor to uncover new truths.
What do you think? Where will we find the investigative journalists of the future?
The auction location is 8275 Manitoba St. in Vancouver, BC. The auction starts at 10AM on Friday, March 7th, 2009. Merchandise previewing is this Friday March 6th, 2009 from noon - 6PM.
This is a happy coincidence, because earlier today I was chatting with somebody who’d invited me to speak at their event. I’d written up the usual session description, and she’d asked me to swap out the phrase “real-world case studies” for “local examples”. I asked why, and she said:
Some of the feedback that we’ve received from other social media sessions say, “That’s great for those in New York, Toronto, etc., but what are people here doing?”
And here, lo and behold, is a local auction house making effective use of YouTube:
That clothing video has already had 3500 views (it would have had more if they’d used a description title and written up a description of the video, including a link back to their auction site). A nice result for the tiny effort it took to create.
When an artist considers a blank canvas, she dreams of painting something beautiful.
When a blogger looks at a blank WordPress form, or a YouTube user stares at his own image in a webcam, he dreams of describing his lunch.
What are the most popular works that arise from social media? Sex tapes, silly dances, essays on open source software and renditions of Pachelbel’s Canon on electric guitar. They’re sleight of hand or stupid pet tricks, not profound art.
Social media seems to discourage the profound. Why is that? Where is the art in blogging or Twitter or Facebook? Can we create works of deep meaning and lasting achievement in social media?
That’s a big fish to fry in forty minutes, but I’m hoping we can have a conversation about lasting human creation and the social web. I’ve been using the Northern Voice wiki to assemble some of my thoughts and take a shot at my thesis.
If you’re interested, I encourage you to read over what I’ve done so far, and edit, add, disagree, suggest and otherwise contribute in the comments here or over there on the wiki.
To summarize, the central question I’m struggling to answer is something like this: who is making the lasting, universal, profound works of art on the social web?
There’s been plenty of talk lately about how social media creators will fit in with the 2010 Olympics. Dave Olson wrote an open letter to VANOC Media Relations and Press Operations:
In brief, we’d like to have a conversation about how to allow fans and amateur media makers to document their Olympic experience while keeping out of the way of the IOC IP lawyers…
We are aware of your obligations to media rights holders and are seeking to provide an entirely different sort of coverage than the accredited media provide. We are not looking to cover events per se but are instead interested in covering the cultural stories, athletes’ families’ stories, and stories from fans who saved and traveled from around the world for this experience.
This feels like a good place to start. As Dave says, social media types aren’t expecting all-access passes to the gold medal hockey games. He’s right to point out that there’s a big hole to fill in the media coverage for such an event. I was thinking about it, and drew this little Venn diagram:
The CTVs and CBCs are going to have the major, breaking news covered. It’s all that green space–that’s where social media creators can live. Through various channels, I’m seeing several ways forward for benefits for both parties. Social media creators get some tools, resources and access to help with their citizen journalism efforts, and VANOC enjoys a whole new layer of news coverage. Such a partnership would also highlight Vancouver’s place as a global for new media, citizen journalism and the like.
[BioWare co-founder] Muzyka explained that the designers of the game wanted to ensure that The Old Republic was a story-based MMO that followed in the tradition of the Knights of the Old Republic. He added that while people have often asked BioWare if the company would ever produce the third installment in the Knights of the Old Republic franchise, this new game amounts to installment Nos. three, four, five, six, seven, eight, nine and beyond.
The Little Things
There’s no release date as yet, so the game is probably more than a year away. I visited the game’s flashy-flash website in the hopes of subscribing to an RSS feed or something, so that I could periodically get news updates. There’s a newsletter, but I’d rather not give them my email address. I didn’t see a feed on the home page, but I did see this familiar row of social media icons:
Great, I thought, I’ll just subscribe to the Twitter feed. The link goes here. Unfortunately, there’s no account there. In fact, ’starwarstheoldrepublic’ is too long for a Twitter user name.
Ah well, maybe I’ll just subscribe to their YouTube channel instead. I click the little YouTube icon next to the Twitter one. Nope. That’s an invalid user name, too.
The other icons–Facebook, MySpace, Flickr–do work. But it’s a reminder to ensure that you get the little things right. I’m guessing their website has received, what, 50,000 visitors in the past day? At the very least.
No RSS feed on the home page and a 40% failure rate on their icons is a bit of a shame. I doubt they’ll lose many players at this stage, but those early adopters are too valuable to give away so easily.
After digging around a bit, I did find a developer blog for the game. I’m going to subscribe to that for the time being.
I should say that I’m looking forward to trying another Star Wars MMPORG. I quite enjoyedStar Wars Galaxies, at least until they screwed it up.
The thing about Mark’s death: I did not know him, but I do know everything that was “last” in his too short life. I know the last song he listened to was Instant Death by the Beastie Boys. I know that Last.fm last saw him Monday evening. He has a cat, whom I hope is taken care of. Five days ago he posted a picture of a Cisco Aironet he got from Ebay. He has nephews.
This sad news reminded me of a resource that, as far as I know, the web is missing. What happens when a social media creator dies? What do his or her less web-savvy friends and family do about the online portion of the deceased’s life? There are two kinds of questions that need answering:
What do we do with all of the social media assets–blogs, Flickr photos, YouTube videos, Facebook pages, and so forth–that are left behind? Do we keep them online, archive them offline or just delete everything?
Once we’ve figured that out, how do we make that plan happen? What are the postmortem policies of sites like Facebook or MySpace? How do we realize our plans for these assets? Who do we contact?
Someone ought to build a site (or even just host a wiki) that helps people answer these questions. It would be a guide to thinking about posthumous social media stuff, and a centralized catalog for the relevant policies of social media sites. Does such a website exist already?
Curating Digital Resources of the Deceased
It doesn’t need one, but there’s probably a business model for such a site. It would involving consulting for grieving families as a kind of digital mortician. I first wrote about that idea back in 2003, but the ubiquity of social media makes it a lot more urgent and widespread today.
I know that there are a bunch of memorializing sites out there (here’s an Irish one I recently heard about), but I don’t know how well they handle distributed blogs, videos, photos and so forth. I imagine that they’re mostly built after the fact. Likewise, I know certain sites enable a kind of permanent remembrance setting for accounts. Facebook faced some controversy about this before implementing this approach.
On a related note, bloggers, podcasters and other social media creators should include digital assets in their wills.
On Mark’s site, a friend has posted this message:
With Marks passing away, the future of this site has become uncertain. While we are sure the site will remain online for a considerable time to come, we are looking for a proper way to honour Mark and his assembled works.
I’d like to end this sombre post on an upbeat note, so here’s a charming song about the potential longevity of your MySpace account:
Just a quick note to say that we’re down to about 45 spots left for Northern Voice, and they’re going fast. The event will definitely sell out. So if you haven’t registered yet, you should go ahead and do so.
Beth Kanter is an eminent non-profit, well, everything, I gather, though she calls herself “a trainer, coach, and consultant to nonprofits and individuals in effective use of technology”. In any case, she’s passionate about Cambodia, and Cambodian orphans in particular. She’s currently participating in something called America’s Giving Challenge:
My goals are to raise money for the Sharing Foundation (and with your help get $50,000 for the Sharing Foundation), share stories about the Sharing Foundation and its supporters, and
share what I’m learning about using social networks to raise money as an extra organizational activist on my blog over the course of the 50-day giving challenge.
Apparently the top 8 people with the most unique donors for their cause will win $50,000 each (to, you know, donate to their charities), while 100 charities will receive $1,000 based on the number of donations they get through the Challenge.
To donate, go here (I know it references Michele, but I gather she’s handling project manager duties). Beth’s also started a wiki on her campaign, where you can learn more, particularly if you’re a bloggy or podcasty type. And if you’re a Facebooky sort, you can always join Beth’s Facebook cause.
As I’ve mentioned on more than one occasion, Julie and I have been working on an eBook. Version 1.0 is finally done, and today we’re launching it. It’s called Getting to First Base: A Social Media Marketing Playbook (quite a mouthful, I know), and we’ve created a dedicated website for it at SocialMediaReady.com.
I assembled (”composed” sounds way too sophisticated) the background music in GarageBand. Watching the video again, it feels kind of like a government public service announcement. “Hey kids, don’t do drugs! Do social media marketing instead!”
If you prefer text, the blurb goes something like:
If you’re a marketer in a company, agency or small business, Getting to First Base, A Social Media Marketing Playbook will show you how to market products and services through social media channels like blogs, media-sharing sites and social networks. The book provides tips, tricks and lots of real world case studies, both from our own work and our colleagues.
Social Media Creators, Review the Book
If you’re a blogger, podcaster, YouTube star or whatever, we’re more than happy to send you a free copy to review. Just email us at ebook@capulet.com and we’ll hook you up.
One of the things I struggled with in writing the book was what to call (to borrow Jay Rosen’s phrase) “the people formerly known as the audience”. We sometimes use ‘bloggers’ to stand in for everybody, sometimes use “social media creators”, which is a bit dry, and sometimes used “new influencers”, which is a bit too slick.
In any case, drop us a line and we’ll mainline you a virtual copy.
I owe a ton of friends, colleagues, clients and contributors copies of the book–they’ll be forthcoming in the near future.
Nothing Says Christmas Like Social Media Marketing
If you’re super keen to buy, great! Just visit our buy page and click the pretty red and orange button. Make the marketer or small business owner in your life extra-happy this holiday season. It’s US $29, which works out to a mere CAN $29.23. Plus, we’re donating a dollar from every book to The David Suzuki Foundation.
Other next steps for those who might be interested:
