The Twittergeist: How Do We Monitor Microblogging?

April 16th, 2008, 4 Comments »

Until today, I’ve been using a tool called Tweetmeme to check, once or twice a day, what’s being talked about on Twitter. It takes its name from Techmeme, and aspires to be a kind of real-time Google Zeitgeist for Twitter. Today I happened to learn about two more such services, so I thought I’d write up a quick review of all three

It does an okay job. Right now it rightfully (at least as far as I can tell this morning) identifies Twitter Saves Man From Egyptian Justice (as with every tool and site, self-referential stories tend to bubble to the top). However, it mimics the user interface of Twitter itself, which doesn’t seem like the natural way to present this aggregated “what matters” information. Just because it’s about Twitter, it doesn’t have to look like Twitter.

Next up is Buzztter (via a tweet from Robert), which uses a tag cloud model to track what’s big on Twitter. Their logo looks like an unholy union of Flickr and Google. Buzztter seems to think that tweets about the pope are at the top of the list. The Egypt story is nowhere to be seem. I’m not keen on Buzzter, as there’s no indication of relative popularity.

Finally there’s Alpha Twitter (heads up, incoming lawsuit over that name). This seems to be the best of the bunch. It’s stupid-simple, with a ranked list of the top links. You can also view the most popular links for a longer period, including (cue ominous voice) All Time. Thanks to Alpha Twitter, I watched this amusing satire of a Jobsian keynote. Thanks to Andy for the pointer.

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Writing a Report on Social Media Monitoring Tools

January 17th, 2008, 11 Comments »

As a follow-up report to our social media marketing ebook, I’m considering writing a report that would evaluate and compare the current social media and brand monitoring tools for the enterprise (Radian6, BuzzLogic and so forth). I need to learn more about these tools anyway, so this would be a systematic approach to a bit of professional development.

My initial research indicates that there are two sets of information about these tools: free (which is often incomplete, hard to find and shoddy) and analyst reports from Forrester and the like (very thorough, but also quite expensive).

I’m thinking of devising a 40-to-50 page ‘cheap and cheerful’ report, pricing it at about $99 and marketing it to small to medium-sized marketing agencies, and larger companies that might not have a Forrester or Gartner subscription.

What do you think? Are you aware of any such reports? Do you figure there’s a sufficient market for such a document? Any and all comments welcome.

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