April 18th, 2008, 1 Comment »
Rob of Social Signal fame sent an email alerting me that one of their projects, Change Everything, is up for a Webby. Congrats! From the Social Signal blog, they’ve got some stiff competition:
As David and Goliath matchups go, Change Everything versus Facebook at first looks like a foregone conclusion. Facebook, after all, claims more than 70 million active users, and is ranked the second most-visited social web site in the world. Change Everything’s registered users number in the low thousands, largely drawn from the Vancouver area - and even if every single person in Vancouver joined, the site would still be dwarfed by the blue-and-white juggernaut.
Bah, Facebook has so jumped the shark, anyway. You need to register to vote, but the registration process is low friction. Go forth and support the local cause (they’re in “Social/Networking”, under “Community”).
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October 25th, 2007, 6 Comments »
Rob, of Social Signal (among other) fame, emailed me about their first Facebook app. It’s a project for BC Hydro, and has a sunny conservation message:
We’ve created Green Gifts to give Facebook users from B.C. and everywhere else a fun way to keep in touch with each other while spreading the word about energy efficiency and sustainable living.
Green Gifts are free to send and receive. Each one comes with a Green Gift picture and your personalized message. And it also comes with a Power Smart tip: a simple, practical way you can conserve energy and shrink your environmental footprint.
The app enables you to send your friends environmentally-friendly gifts (well, little icons really) such as reusable coffee cups and bus passes. It’s all viral-ready, because the gifts are free (unlike the standard Facebook presents) and it’s easy to pass them on to your friends. Plus they offer an “I’m green” subtext, and green equals cool these days.
Moi, J’ai Facebook Fatigue
While I’m on the subject, can I confess to some Facebook fatigue? I was talking (er, on our Facebook walls…walling?) to Meg about this yesterday, and said that I’d found Facebook good for the following:
- Organizing events
- Starting and joining affinity groups
- Finding old friends (this is time-limited, of course–there are only so many old friends)
- Losing at Scrabble
There are plenty of professional applications (see, for example, the aforementioned Facebook app), but personally, I’m kind of spent. I guess everything else (well, the Scrabble too) feels like a time-waster, and I’ve already optimized by time-wasting elsewhere (swimming, biking, World of Warcraft and so forth)?
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