January 21st, 2009, No Comments »
First, a heartfelt thank-you to all of the Northern Voice sponsors, from this year and the past four. Without you, the average conference ticket would be at least twice what it is today.
The conference needs just one more sponsor. From our esteemed sponsor wrangler:
We’re looking for our last NV headline sponsor to sponsor the NV party at the $3000 level. We are planning an upscale dinner party on the Thursday night (more details to be announced soon) and are looking for a sponsor to be the headline sponsor for this event. Your sponsorship would go towards subsidizing the cost of dinner tickets, so that it’s affordable for attendees. This party is always well attended and we’re sure it will sell out, just as the conference has.
Times are tough, but here’s a way for an organization to be a shining star in the country’s biggest second-biggest third-biggest (I just checked, and Mathew told me that Mesh had 450 people last year) social media conference.
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May 8th, 2008, 2 Comments »
Hockey-Reference.com does what it says on the box. I don’t think I’d visited the site until James Mirtle wrote about it the other day (I usually go to The Internet Hockey Database if I need to look up a stat).
Hockey-Reference.com just launched this clever sponsorship model, apparently taking after Baseball-Reference.com. You pay a small amount of money to put a text ad on any player, team or coach page on the site. The price varies based on how much traffic the page gets, apparently based on roughly $2.50 for every 1000 page views. I checked out Trevor Linden and Mattias Ohlund–they were both going for $40 a year. Gordie Howe is worth a $100 a year.
I eventually settled on Bret Hedican (great wheels, no hands) for a mere $10 for the year. I chose him because I was going to link to Julie’s figure skating blog, and he’s married to Kristi Yamaguchi.
It’s a clever gimmick, and a great way to raise a little cash for the site publishers.
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July 23rd, 2007, 9 Comments »
I missed this a couple of months back, but Scotiabank recently bought the naming rights to three Canadian movie theatres, including the Paramount on Burrard Street. I believe that’s a photo of them disassembling the old Famous Players sign. The move is associated with a new loyalty card program:
“Cineplex approached Scotiabank about naming rights of some theatres and our response to it really was ‘interesting, but we need to have a reason to be there’.…We determined that we had some good common interests. Cineplex had a need to build a database and change the business model they had…and we had a need at Scotiabank to find a way to reach younger people–and by young people I mean 14-to-30-year-olds–in a much more relevant way.”
As I’ve said before, I’m not a believer in naming rights. It’s a particularly bad move when the building has already existed under another name. Nobody’s calling the golf ball in False Creek “The Telus World of Science”, and everyone will still refer to the cinema on Burrard Street as “The Paramount”.
It’s interesting that naming rights are being applied to smaller and smaller structures. How long before the local corner store gets renamed to “The Budweiser Cash and Carry”?
Coincidentally, a Coca Cola rep recently swept through our little village and dispensed free Coca-Cola-themed signs to the local bar and one of the grocery stores. Just a variation on the naming rights theme, I guess.
I read about this renaming project via this very angry rant. That dude needs to move.
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June 15th, 2007, 1 Comment »
If all goes well, I’m going to be in Vancouver for this year’s BarCamp on August 17 and 18. I was an organizer last year, but this year I’ll just be a lowly attendee.
In any case, I wanted to plug the event and encourage all of you local software companies to pony up the mere CAN $500 it takes to become a sponsor. That’s like, what, less than a copy of Windows Vista Premiumtastic? Plus, you can make some fun collateral like we did last year.
UPDATE: You can sign up for BarCamp Vancouver on the wiki, and there’s the inevitable Faceborg group and event.
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