Social Engineering and Taking the Stairs
October 9th, 2009, 9 Comments »
Oh those clever, clever Swedes. Some smart folks from a Swedish think tank (I think–my Swedish is not strong) devised a way to motivate people to take the stairs:
I really like approaches like this, where we use natural human behaviour to motivate better outcomes. I wonder, though, whether the piano stairs have long term stickiness. Won’t the gimmick wear off and people will return to taking the escalator?