Helen Goes on an Unemployment Roadshow

October 26th, 2009, No Comments »

I met Helen Stortini (no relation to Zack) at a recent Net Tuesday event, and she told me about her entertaining project. She was laid off earlier this year, and instead of accepting a new job that she maybe didn’t want, she decided to do a tour of a bunch of possible jobs she could have:

I’m shadowing people at work to find out what they do, what sort of skills they need to do it, and whether or not it would be a match for me. In a sense, I’m still hopping around in the career bouncy castle, but this time I’m looking before I leap.

It’s kind of like bring your daughter to work day, but it’s bring your unemployed 33-year-old friend instead. It’s an opportunity for me to test drive careers, but also to explore the myriad of work (be it weird, wonderful, or ordinary) that people do everyday. And to find out what it is that makes people truly enjoy the work that they do.

So far she’s tried a melange of jobs, such as stock broker, chef and reporter. It’s a fun project, and exactly the sort of thing that gets one a book deal.

Helen comes into your workplace for a day and kicks the tires. She’ll do “whatever menial or mundane task that needs to be done” assuming it’s legal and doesn’t involve removing “all of my clothing”. Can you provide a new stop on her tour?

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Hurray, a New Version of Google Analytics

May 8th, 2007, 3 Comments »

You know, I always had mixed feelings about Google Analytics. I liked the quality of the data they captured–it always seemed more realiable than other services–but I came to dislike the interface. It ran really slow on my laptop, and presented my data in some peculiar ways.

Happily, Google has just launched a new version of their stats package, and it looks way better. From the Google Analytics blog:

We’ve redesigned the reporting interface for greater customization and collaboration. This should make it easier for businesses and website owners to find and share the data you need to make informed decisions. The new version presents data more clearly and in context, so you can look at a single report to gain insights rather than having to pull up several reports to understand what action to take.

You can take a tour to check out the new features and interface. Also, Andy Beal has an in-depth look at the new version on Marketing Pilgrim.

UPDATE: Hmmm…spoke too soon. Either there’s an interface bug for Firefox on OS X, or my three-year old PowerBook is too slow. The new app errors out when I click the little down arrow beside the date to modify the date range.

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