I guess this is technically a client plug. But if I hadn’t written a guest post on it over at the CI Sense blog, I’d have written it here. We generated some reports for trademark filings associated with the American presidential candidates. I went through them and pulled out 21 of the weirdest products and slogans. Here’s a sampling:
CI Sense is a Montreal-based start-up that we’ve been working with for a few months. They were a Nitobi client, and Nitobi is our client, so you can see how that worked out. CI Sense is a trademark watch service with a slick, Ajax-powered app at its core. The target audience is marketers and brand managers who want to keep on top of competition. Here’s the blurb:
By tracking trademark filings you can keep an eye on your competitors, find new competitors, and identify emerging industry trends. You can even concoct new product ideas. At CI Sense, we’ve built an early warning reporting tool to easily and cost-effectively monitor new trademark filings. From a comprehensive trademark search to automated watch lists, detailed reports, historical filings and portfolio analysis, CI Sense is your crystal ball into new brands and products headed for the market.
Finally, we’ve been working on some neat stuff for the CI Sense blog. We made this slider thingie that displays the prominence of sundry terms in Apple’s trademark application filings for the past ten years.
