Interesting cultural analysis from the New York Times of the Harry Potter phenonmenon. Gives a history to how the books were originally published and promoted, and gives kids credit for being discerning readers:
This is a lesson that seems to be lost on a cynical entertainment industry that places Pavlovian marketing above creativity, on the assumption that young consumers don't know the difference. Many of them do know the difference. There is a lot for grownups to learn — and those in Hollywood most of all — by reading the books, not merely the grosses, spawned by Harry Potter.
Books The Arts