Darren Barefoot
Darren Barefoot

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August 27, 2003

While having lunch with a friend at the Keg, I visited the washroom. On the stall door, in decidedly neat writing, was the following:

SIXPERCENT.COM

My interest piqued, I went home and checked the URL. To my disappointment, they're a band. I hope I haven't embarassed myself by not knowing about some hot, mainstream act, but this Google search suggests I'm okay.

This got me thinking about stallvertising, and whether this was kosher or just stupid. Clearly a band member (or relative or manager or marketing associate) wrote on the stall with the express purpose of advertising. A fan would probably have written 'Six Percent Rocks' or some such thing. They probably would not have included the URL. Isn't this band undercutting its own grassrootsness by marketing itself on bathroom stalls at The Keg?


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