Darren Barefoot
Darren Barefoot



Meditations, comments, gossip and other tidbits about technology.

August 18, 2003

Because my schmoozing skills always need honing, Todd and I are going to Techvibes tomorrow night. Local geeks, come join in our monthly bacchanal! In truth, this event is as far as you can get from a bacchanal without a whiteboard and a conference system.

12:39:53 PM  Permanent link to this entry    Trackback []    Technology Vancouver

Trendwatching.com brings us this interesting new market research strategy:

The art of 'Googling' (checking people's backgrounds on the internet via search engine Google) -- which started out as a useful tool for weeding out psychopaths from the online dating game and performing a quick double-check on an applicant's claim about his or her astonishing career -- will soon be an integral part of corporate 1:1 marketing strategies.

With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a 'domestic database', i.e. a world-wide database loaded with your customers' details and profiles, with a depth of information your company's database can only dream of.

Of course, anybody who posts anything online is somewhat vulnerable to this approach. In truth, though, I can't imagine that this will prove a very efficient marketing strategy. It seems like it would be a lot of work to gather enough useful information on each customer. I guess it depends upon how exacting the marketers want to be. For example, it's easy to figure out that I like, say, theatre. But it's harder to determine whether my tastes include, say, opera vacations to Italy. For the record, I don't care for operas or Italy.

10:38:58 AM  Permanent link to this entry    Trackback []    Technology

Links for the memories:

  • Be the first on your block to own a wireless chair.
  • While looking up the word smoot (a unit of measurement equalling five feet, seven inches), I re-discovered the most excellent Jargon Dictionary.
  • Laundry care for men. I take issue with this, as I'm a careful and thorough laundry-doer. In fact, it's my favourite household task.
  • This man is crazy (thanks, Bike Trouble).
  • The complete works of Troy McLure. Favourites include 'Leper in the Backfield' and 'Suddenly Last Supper'.

10:16:25 AM  Permanent link to this entry    Trackback []    Link Round-up Mixed Bag Technology The Arts Words