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Technology
Meditations, comments, gossip and other tidbits about technology. |
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August 18, 2003 |
Because my schmoozing skills always need honing, Todd and I are going to Techvibes tomorrow night. Local geeks, come join in our monthly bacchanal! In truth, this event is as far as you can get from a bacchanal without a whiteboard and a conference system.
12:39:53 PM
Technology Vancouver
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Trendwatching.com brings us this interesting new market research strategy:
The art of 'Googling' (checking people's backgrounds on the internet via search engine Google) -- which started out as a useful tool for weeding out psychopaths from the online dating game and performing a quick double-check on an applicant's claim about his or her astonishing career -- will soon be an integral part of corporate 1:1 marketing strategies.
With consumers disclosing their most intimate secrets online (voluntarily!), Google has essentially created a 'domestic database', i.e. a world-wide database loaded with your customers' details and profiles, with a depth of information your company's database can only dream of.
Of course, anybody who posts anything online is somewhat vulnerable to this approach. In truth, though, I can't imagine that this will prove a very efficient marketing strategy. It seems like it would be a lot of work to gather enough useful information on each customer. I guess it depends upon how exacting the marketers want to be. For example, it's easy to figure out that I like, say, theatre. But it's harder to determine whether my tastes include, say, opera vacations to Italy. For the record, I don't care for operas or Italy.
10:38:58 AM
Technology
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