October 1, 2002

Company Buys Award, Updates Web Site

Wilfred Seymour Davis-Larson, Techno-Journalist

Webmustard.com, a leading Web services broker, purchased an award from WebServicesAwards.com, naming them "Best Web Services Company Ever". Webmustard.com updated its Web site and sent out a press release. Webmustard.com, based in Alice Springs, Australia, specializes in micro-payment management for Web services. In an effort to increase their visibility in the Web services community, CEO Murray Phalanger, decided to buy the award. "Frankly, things have been slower than a dead dingo's droppings since last winter. We really needed a ping release to, you know, keep us on the radar."

The coveted award

Phalanger consulted with his public relations team before going ahead with the purchase. "We threw a bunch of ideas around--you know, a press tour or maybe hosting some seminars or something. Ultimately, those ideas all sounded like a lot of work. So, we called up WebServicesAward.com. Crikey, they were right rapt to hear from us!"

CEO Murray Phalanger and an unnamed marketing executive

The CEO scoffed at the cost of the award. "Look, we've got all this VC money, right. And it don't cost a lot to build software outside in the desert. So we figured, ace, let's splurge." On updating the Web site, Phalanger said, "that took a while. It turns out the Webmaster got bit by a red-bellied black snake yesterday. His hands swelled up like balloons. He's a real trooper, though. He just typed with a pencil in his mouth."