He’s already done a fair bit of press, and a couple of his one-week jobs have been with media outlets. Because he’s (very admirably) donating all of his earnings to the Make Poverty History campaign, he’s looking for some corporate sponsorship.
This is a no-brainer for any sizable Canadian corporation, particularly one in the job search or human resources space. It would come relatively cheap, you’d get lots of online visibility, and build up some positive karma. Monster.ca, where art thou?