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It’s pretty easy to make fun of Olympic logos–they’re mostly really awful. London’s logo has been crassly but accurately compared to Lisa Simpson performing fellatio.

In today’s paper, I read that Japan had announced its logo for its 2016 bid. I quite like it, as these things go:

My immediate, stereotype-rich impressions: it speaks to me of kimono sashes, reeds, race tracks, tidiness and order. You could do much, much worse.

I’ve written previously about another aspect of Olympics branding: mascots. Why do you they never have thumbs?

This entry was posted on Wednesday, July 11th, 2007 at 4:27 am and is filed under PR and Marketing, Sports. Tag Testing Project: No Tags. Photo by . You can skip to the end and leave a response, or trackback from your own site. If you don't see your comment within a day or so, drop me an email. Sometimes my comment spam filter gets overly zealous.