July 11th, 2007

Filed under:
PR and Marketing, Sports
4 Comments »

I Approve of This Olympic Logo

It’s pretty easy to make fun of Olympic logos–they’re mostly really awful. London’s logo has been crassly but accurately compared to Lisa Simpson performing fellatio.

In today’s paper, I read that Japan had announced its logo for its 2016 bid. I quite like it, as these things go:

tokyo_39679

My immediate, stereotype-rich impressions: it speaks to me of kimono sashes, reeds, race tracks, tidiness and order. You could do much, much worse.

I’ve written previously about another aspect of Olympics branding: mascots. Why do you they never have thumbs?

Comments: 4 Responses so far

Robert
July 11th, 2007
6:25 am

One word.

Noose.

[Reply]

gillian
July 11th, 2007
8:47 am

“Why do you they never have thumbs?”

Why do you no speak the English good?

…And, by the way, thanks so much to the Lisa Simpson reference. There goes my breakfast.

[Reply]

darren
July 11th, 2007
9:20 am

Well, because they’re Japanese, obviously. Heh, I have fixed my latest (diction? grammar? mental?) gaffe.

[Reply]

Breakfast Links: Olympic Logos, President for a day & Manga Shakespeare | #comments
July 12th, 2007
3:49 am

[...] the the London Olympics logo, right? Well Tokyo just unveiled its logo for the 2016 Olympics (via darrenbarefoot) as part of it’s bid. They say that it represents a traditional knot used to decorate gifts, [...]

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